To achieve the level of atmosphere and hooking the prospective buyer into the world, why wouldn't you address the Revolutionary War in a serious manner? Is it somehow 'cooler' to maintain a slick, ironic distance from something that was life or death to our forebears?įurthermore, how can you accuse a game of wrongly including 'Tea Party-style' sentiments when, you know, the actual Boston Tea Party had taken place just prior to the game's timeline? The point of a clip like this is to create atmosphere, add context and most importantly get you excited to eventually play the game. The real problem I have is the accusation that the trailer 'takes itself too seriously,' and that it somehow is inappropriate to invoke the viewpoint of rebellious Americans in the midst of a violent war. It's not as if this is the only clip with which Ubisoft is planning to market the game. However, we know that's not the case with 'Assassin's Creed 3.' The series' pedigree, the gameplay footage already released and the track record of the team making it points to nothing less than top class in-game action.Ĭinema-style trailers are nothing new, and for AAA games, they're a necessary and innocuous complement to the marketing barrage that comes with the territory. Game trailers that are almost all live-action or even in-game cinematics are often evidence that the real product isn't so spectacular. Their first point of contention, I must concede, is usually valid.

I have to respectfully disagree with a couple industry writers and commentators who thought the trailer was 'terrible,' tapping into 'good old Tea Party-style American nationalism' and (this is the best one) 'jingoistic bull****apocalypse.' The trailer, titled 'Rise,' (watch it below) is 95 percent live-action scenes that will not appear in the game, but is nonetheless a powerful and well-crafted appetizer to keep the aura of the game alive in the minds of gamers a full business quarter before its release. Wednesday, on the United States' 236th Independence Day, Ubisoft sent around the newest trailer for October's fervently-awaited 'Assassin's Creed 3.'

Trailer de assassin creed 3